ALEX HOLE
LATEST ARTICLES
23 Dec 2025
Following the success of Domino's GameBreaks, Samsung Europe's Alex Hole highlights three principles for advertisers considering gamification on CTV.
01 Dec 2023
The irony of the future of TV is that we've now come full circle: we’re once again in a landscape where some content is free and some is paid for, and that's a good thing.
17 Jun 2021
Alex Hole, VP, Samsung Ads Europe looks at the importance and staying power of the watercooler moment in television programming formats
20 Apr 2021
Alex Hole, VP Samsung Ads Europe looks at how lockdown changes may alter the future of TV viewership
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